Players have a more favorable mindset to brands than the remainder of the public according to a study

It is not the only study that points in this direction. Gamesindustry remembers that in 2020 another report was released where 56% of the players relied on companies and also brands, compared to 47% of the remainder of the participants.

Past interest, the study can welcome huge firms in the market to execute more campaigns within the industry, either via eSports sponsorships or performing initial campaigns such as the crossover of Ballantine's as well as Borderlands. We motivate you in the comments to react to the study.

Do we have the players a much more favorable attitude towards the big brands than the rest of the public? The answer is affirmative, at the very least that suggests a new study by Newzoo, one of the main marketing research firms in the field of computer game, executed from countless studies in several countries and areas.

The best spaces were discovered in power and also soft beverages, with 46% of the Gamer public with a favorable attitude to Monster Power contrasted to 23% of the rest. Something similar percent with Hill Dew, 49 compared to 31%. In alcoholic products such as Budweiser and Ballantine's there are no differences.

The report has been gathered via the pages of Gamesindustry, and also shows that to locate their results 75,000 individuals were spoken with in 36 markets of the globe regarding their point of view on large sporting activities, luxury business, autos and differed beverages. In all these firms there was always much more positivity amongst players than in non-players, although in some brand names there were more balanced data.